JOURNAL

Posts tagged with Field-Notes

1. Field Notes - Authentic Branding in an Age of Skepticism

   2025-05-29 22:31:46 UTC

   Authentic Branding in an Age of Skepticism:Finding Real Connection When Everyone is Watching (and What Cup Noodles Have to Do With It) Let’s be honest, the term “authentic branding” gets thrown around a lot, doesn’t it? Sometimes it can feel like just another marketing buzzword. When you’re building a…

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2. Field Notes - The ‘Knowing’ in Creative Direction

   2025-05-29 22:27:50 UTC

   The ‘Knowing’ in Creative Direction: Trusting Intuition as a Guiding Principle There are moments in creative work, aren’t there? Those flashes where you just know something deep down (about the direction a project should take, what a brand is truly about, or what an audience genuinely craves) sometimes even before…

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